30+ founders have worked with us to validate, design, and ship — across consumer, B2B, and deep tech, from pre-seed to growth. Each engagement starts with the same question: what do you need to be true for this to work?
We've been inside 4 accelerator programs as design and product advisors. The problems change. The pattern doesn't.
I started this firm because I kept watching good ideas collapse under bad assumptions. Not bad founders — bad framing. The fix isn't more process. It's getting into the right conversation faster.
Twenty-plus years designing interfaces for the software people work inside — contact centre applications, end-to-end e-commerce operations, cloud-kitchen order management, industrial IoT, personal productivity apps, film-production marketplaces.
The domains kept changing. The problem never did: real behaviour inside real workflows. Along the way, founded UserWorks, a software services firm of 48 specialists serving Europe and the US, and NLPBots, an enterprise NLP platform for workflow automation. We worked across teams from TATA, Accenture, Novartis, Target, and Sobeys.
Engagements are led directly by me — no handoffs, no account layers. Specialists join when the problem needs them.